The Twitterverse was all ….atwitter….this week when the Old Spice guy mentioned libraries! Love the campaign, love the message, love the Fresno County Public Library’s pouncing on this opportunity to snag a little cool publicity for libraries!

As for the critics mentioned in this post by Gwyneth Jones, I so totally agree with her! Why not just chill out? This is clever, funny and current! The Fresno Library couldn’t have bought publicity this effective! Sometimes the point is just to have a little laugh when we can–and if it benefits libraries, that’s even cooler!